By Brandon Formby, The Dallas Morning News Knight Ridder/Tribune Business News
Jan. 26--City and business officials could soon retool how Lewisville is marketed and presented to potential visitors. The city recently hired consulting firm Price Waterhouse Coopers to study how its visitors bureau operates and recommend changes.
"What we're trying to do is figure out the best and most efficient way to spend hotel-motel tax," said Donna Barron, Lewisville's assistant city manager.
The city's hotel and motel occupancy tax typically generates about $1 million in revenue annually.
The council determines how to spend that money, though it …