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Food makers expected to label trans fat quickly.

Chicago Tribune (Chicago, IL)

| July 09, 2003 | COPYRIGHT 2007 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Lorene Yue

New labeling requirements for trans fat content are expected to spur food makers to aggressively market and develop healthier offerings.

Giants such as Kraft Foods and Frito-Lay have already taken steps to trim the fat, known to cause heart disease, given rising consumer interest in healthier foods. The new requirements, announced Wednesday by the Food and Drug Administration, will only accelerate those changes, observers said.

"You are going to have companies that will want to take advantage of having no trans fats," said Rhona Applebaum, executive vice president of the National Food Processors Association in Washington, D.C.…

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