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Pheasants Forever taking flight with TV series.(Knight Ridder Newspapers)

Knight Ridder/Tribune News Service

| July 01, 2004 | Niskanen, Chris | COPYRIGHT 2004 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Chris Niskanen

ST. PAUL, Minn. _ The conservation group Pheasants Forever is making its move to cable television.

Officials with the St. Paul organization say Pheasants Forever Television will begin airing on the Outdoor Life Network in fall 2005, joining conservation groups such as Ducks Unlimited in the use of cable television to build membership.

For the first season at least, Pheasants Forever Television will have a familiar host _ Ron Schara, the Minneapolis-based outdoors celebrity who has inked a deal to produce the show and sell advertising around it.

The deal is unique because Pheasants Forever won't have to shoulder the show's funding or the risk. Pheasants Forever will get a piece of the advertising revenue, but the show will be entirely filmed, produced and sold by Ron Schara ...

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