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Seeking spirituality in the house of java.(Knight Ridder Newspapers)
Byline: David Crumm
Scholars of religion endlessly debate which spiritual movement is spreading most rapidly. Is it Islam? Or, should the title go to the Church of Jesus Christ of Latter-day Saints, perhaps to Hispanic Catholics as a group, or maybe to Pentecostal mega-churches?
Well, I'm convinced the experts are missing a hands-down winner: Starbucks Coffee shops.
I'm not kidding. Religious leaders have spent decades trying to market their churches to an increasingly demanding population, but Starbucks' marketing gurus are close to beating evangelists at their own game.
Avoiding any specific theology, Starbucks brilliantly assembles ...
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