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Prices for HDTV sets are falling as cable, satellite and broadcast outlets add programming.(St. Louis Post-Dispatch)

Knight Ridder/Tribune News Service

| July 01, 2004 | Stroud, Jerri | COPYRIGHT 2004 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Jerri Stroud

High-definition television used to be only for the wealthy _ or the particular _ TV viewer.

No longer. HDTV sets are selling for as little as $550 for a 27-inch model or about $1,500 for the lowest-priced big-screen model, an informal check of local retailers showed. Some high-end models still cost $9,000 to $15,000 each.

And HD programming, once a rarity, is available from cable, satellite and broadcast sources.

"It's coming into the family rooms and the great rooms," said Tony Vieira, general manager of the Sound Room in Chesterfield, Mo., which specializes in high-end audio and video equipment as well as home-theater installations.

Though just 10 percent of U.S. households have HDTV sets, 40 percent will have them by 2008, predicts Adi Kishore, an analyst with the Yankee Group in Boston. Kishore and other analysts estimate that Americans own about 10 million HD sets; about 2 million receive HD programming.

Retailers are responding to growing consumer interest by moving their HDTV sets toward the fronts of their showrooms. Many have installed ...

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