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...By Teaming with Mag Sites on "Deep-Dive" Approach for Its Engineering Audience...

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| January 26, 2004 | COPYRIGHT 2004 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

What does this mean to other B2B publishers? First and foremost, GlobalSpec is hunting for relevant content. It is actively spidering engineering sites for material to include in its meta-base. Publishers are approaching the firm, which is already partnering with the likes of Advanstar's Sensors magazine (www.sensorsmag.com) and Reed Business Information's Design News (www.designnews.com). Magazines can provide their archives for indexing on the search engine, which ensures that brands will get into this highly desirable vertical search loop. Moreover, GlobalSpec is replacing some buyer's guides and product finders on B2B information sites. GlobalSpec then runs banner ads into these areas, which the publisher's sales team can sell and from which they reap a revenue share. "We displace their buyer's guides but create more real estate for the two of us to sell into," claims John Schneiter, president of ...

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