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Oh, what the search craze has wrought! The success of paid search listings and contextual advertising in the past year is driving the market toward ever more products and models bunched around the Internet's most common activity, searching for data. In the business information space, that means the emergence of highly specialized vertical search engines, which in turn represents some good opportunities for information sites and magazines to become a part of the product buying cycle. For busy professionals, using Google can be an exercise in frustration. An important keyword in one industry (let's say "springs") could bring up reams of search results on a mass market search engine that will tell you about the next Barbara Streisand concert in Palm Springs.
In polling some of its 1M registered users, engineering product search engine GlobalSpec (www.globalspec.com) discovered that "95% are telling us ...