B2B Boxscores (November '03): Foodservice Stays in the Black--and in the Green.

Publication: Min's B to B

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COPYRIGHT 2004 Access Intelligence, LLC.

It seems that more positive signs are showing up in B2B by the day; positive signs of another kind--the plus sign kind--have become a regular feature in our monthly review of the Foodservice magazine sector. It isn't that every book is doing great--note, for instance, the nine double-digit year-to-date ad-page declines below in our group of 31 CMR-tracked titles--but, as a whole, the category in November 2003 continued on its positive note, with YTD ad pages (+1.59%) and ad revenues (+4.93%) again both repeating in the up column. These marks, respectively, are each about a half-percentage point off the sector's YTD results for October, and they're each a point or two off September's pace. But they're up, not down and we suspect that, if they keep to the recent...

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