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Tutssel triumphs don't quiet talk of Burnett flight.(Chicago Tribune)
Publication: Knight Ridder/Tribune News Service Publication Date: 31-DEC-03 Author: Kirk, Jim
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COPYRIGHT 2003 Knight-Ridder/Tribune News Service
Byline: Jim Kirk
CHICAGO _ Mark Tutssel blew into Leo Burnett USA two years ago, promising to make the big advertising agency's commercials better and its creative department's oversized ego a bit smaller.
He made big statements by hiring high-priced writers and art directors from award-winning agencies out west like Nike agency Wieden & Kennedy.
He did the previously unthinkable and scoffed at some of the work that had been celebrated internally. A lot of it was sent back to the drawing board.
And then, for a while, nothing happened. Some of his high-priced talent even left in frustration to go back west.
Most figured that with Cheryl Berman still in charge of the creative department, Tutssel, Burnett's deputy creative...
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