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Liquor Company Diageo to Put Nutritional Information on Drink Packaging.

Knight Ridder/Tribune Business News

| December 18, 2003 | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

By Julie Fishman-Lapin, The Stamford Advocate, Conn. Knight Ridder/Tribune Business News

Dec. 18--With consumers demanding to know the carbohydrate, calorie and nutrient content of everything they consume, Diageo plc, the world's largest maker of liquors, said yesterday it plans to print that information on its packaging. Diageo's Stamford-based North American operation will voluntarily begin providing American consumers with information such as alcohol content, serving size, macro-nutrients, carbohydrates and calories. The labeling will also give consumers the ability to compare alcohol content across brands based on serving size.

The announcement by Diageo comes a day after several U.S. consumer groups filed a…

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