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If you read last month's column ("Natural Translations," p. 48), yon understand some of the problems surrounding synthetic body care products. Following up on that, this month I want to provide you with information on synthetic body care ingredients, plus tell you about my professional techniques for achieving a holiday makeup look using natural cosmetics.
Scents and Sensibilities
Personal care choices depend on your priorities: Are you motivated by the desire to use something truly natural? Products that don't harm the environment or your skin?
The sharply increasing sales of natural and organic beauty products and their outspoken users--from celebrities to fashionistas to everyday consumers--is evidence that the pursuit of natural has finally taken consumers into a new era of curiosity about what's really in a product--and what's not.
It's no longer enough for a manufacturer to say that a product "contains" botanicals such as aloe or green tea. Everything does today. The only way for you to make a Italy conscious choice is to remain unmoved by packaging and look at the ingredients list.
Super-Foaming Action
Making products that foam without synthetics is an ongoing challenge for manufacturers.