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Thai Entertainment Firm Taps into Rage for Japanese Products.

Knight Ridder/Tribune Business News

| January 16, 2003 | COPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News

Jan. 16--RS Promotion Co, the country's second-largest entertainment firm, is counting on Sunday's concert by Japanese rock stars Lucifer to set into motion an aggressive campaign to drum up sales of Japanese music in Thailand.

The concert at the Impact Arena complex, Muang Thong Thani, will be the largest ever staged by a Japanese band in the country, with a planned audience of 5,000, mostly teenagers.

The event will draw local attention to Japanese rock bands whose record sales have surged in recent years, as more Thai teenagers catch the mania for ...

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Source: HighBeam Research, Thai Entertainment Firm Taps into Rage for Japanese Products.