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Improve your serve. (newsbites).(estimating food portion size for weight control)(Brief Article)
One jumbo-sized trend is affecting our health. Over the past several decades, fast food marketers have redefined regular-sized servings as extra-large portions. To improve perceived value, everything is super-sized, sells at two for the price of one or comes with triple cheese.
Today's teens are as familiar with a normal serving size as they are with a rotary phone. The result, in case you've been in a coma, is that 64.5 percent of Americans are overweight, 30.5 percent are medically obese and an unprecedented number of children fall into both groups.
Unless you weigh your food, how can you accurately estimate a serving size? The American Dietetic Association offers the following suggestions:
* One portion of ...
- Some work now unthinkable.(new kind of thinking that deserves food...
- Newspaper article from: The Shopper Report Doyle, Mona February 1, 2005 700+ words
...like slaw that are a lot of work to fix at home." [ILLUSTRATION OMITTED] This is a new kind of thinking that deserves food marketers' attention. It suggests expectations that differ from and go beyond basics such as bread, cereal, soup, ground beef...
- Editorial: Wal-Mart wins food fight edge.(allows smaller food marketers to...
- Magazine article from: Advertising Age May 6, 2002 700+ words
...deadly accurate inventory control, rock-bottom prices and enormous scale. But it's also proving itself a friend to food marketers by opening up the playing field and allowing them to compete against deeper-pocketed rivals. As the Food Marketing Institute...
- R&D--It's Child's Play.(children's attitudes are important for food...
- Magazine article from: Dairy Foods Berry, Donna November 1, 1999 700+ words
As the number of dual-income households grows, we are seeing an increase in the disposable income that parents afford their children. This rise in kidss pocket money has resulted in a share-of-stomach battle among food manufacturers and retailers who realize the spending potential of children. Kids
- Food marketers defend advertising to children.(News)(Brief Article)
- Magazine article from: Marketing Week November 13, 2003 700+ words
The Food Advertising Unit (FAU), the body which represents food marketers' interests, has called for a greater emphasis on education, diet, exercise and parenting--rather than a ban on advertising...
- USDA Cool on COL; Food Marketers Endorse Meat Labeling.(Brief Article)
- Newspaper article from: Food & Drink Weekly October 2, 2000 700+ words
USDA sees country of origin labeling (COL) for beef and lamb as costly for producers, the government, retailers and consumers, and that its main benefit (contributing to a consumer's "right to know") is not quantifiable. Only 1 percent of the beef and 24 percent of the lamb consumed in the United
- Editorial: Food marketers need new recipe.(Viewpoint)(Brief Article)(Editorial)
- Magazine article from: Advertising Age August 15, 2005 700+ words
Memo to the food industry: Quit whining about low growth. You have only yourself to blame. Corporate chieftains need only leave their ivory towers and actually stroll down a supermarket aisle to get to the root of the problem: "New'' products are actually varied sizes, versions or colors of the
- You almost all agree: Pet-food marketers are in the doghouse.(News)(Brief...
- Magazine article from: Advertising Age Tan, Emily April 2, 2007 700+ words
Byline: emily tan What you say: 93% While polls about politics and YouTube yielded close results, respondents were close to unanimous when it came to a threat to pets. Some 93% said the pet-food industry didn't do enough to address consumer concerns. Some crisis consultants thought Menu Foods,
- Snagging share with free food; Marketers try to break through snack clutter...
- Magazine article from: Advertising Age Thompson, Stephanie March 4, 2002 700+ words
...touting its spring ``Win free groceries'' promotion. Food marketers are employing the tactic more of late as a way to drive...about the promotion,'' said a Kraft spokeswoman. While food marketers continue to use newspaper inserts, magazine coupons...