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Chicago Tribune Jim Mateja Column.

Knight Ridder/Tribune Business News

| January 06, 2003 | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. (Hide copyright information)Copyright

By Jim Mateja, Chicago Tribune Knight Ridder/Tribune Business News

Jan. 6--DETROIT--Amid the latest and greatest examples of high-performance sports machines and sedan/sport-utility crossovers unveiled at a media preview of the Detroit Auto Show, Ford pulled the wraps off, well, a car.

A sedan, no less.

"In the '60s, big sedans were prestigious. People aspired to buy them just like they aspire to buy SUVs today. But people don't aspire to big sedans today because the industry builds boring ones," noted J Mays, vice president of design for Ford as he unveiled the 427 concept, "the reinvention of the big Ford sedan."

"Forty years ago, there was nothing more popular than the sedan. Up to 1.4 million were sold each year. There were no SUVs back then," Mays said. "It's not that people walked away from big …

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