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The San Diego Union-Tribune Don Bauder Column.

Knight Ridder/Tribune Business News

| November 21, 2002 | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. (Hide copyright information)Copyright

By Don Bauder, The San Diego Union-Tribune Knight Ridder/Tribune Business News

Nov. 21--When an original guiding principle is out of date and inhibiting progress, chuck it.

In effect, that's what Charles "Chuck" Schwab, who heads the largest discount broker, has done.

When he launched the San Francisco-based business in 1971, Schwab pledged the new firm would give no investment advice. "We just did transactions," says Schwab, who was in San Diego yesterday for the opening of the firm's ninth area office, in Mission Valley.

Now, Charles Schwab Corp. has grown into the fourth largest brokerage in assets. And the firm is giving investment advice.

A major reason …

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