Los Angeles-area auto show revs up as carmakers roll out best, brightest.

By Candice Choi, Daily News, Los Angeles Knight Ridder/Tribune Business News

Jan. 6--The hatchback isn't just for college kids anymore.

Once regarded as a practical, no-frills vehicle, hatchbacks and other entry-level cars are rolling out with class and luster at the Greater Los Angeles Auto Show this week as car makers seek to expand their appeal beyond the first-time buyer.

"We're on the cusp of seeing the rebirth of the hatchback," said Jeff Schuster, executive director of global forecasting at J.D. Power & Associates.

Audi is lifting the veil on its A3 five-door hatchback, while Chevrolet unleashes the R, a modern take on the 1949 …