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The woman was petite. Standing among the other members of her birding tour group, she looked like a child in the company of adults. But what made her really stand out was the brand-new and very expensive Zeiss Night Owl 10x56 binocular hanging around her neck. It was so incongruously large that she resembled a binocular with arms and legs.
Without asking, I knew exactly how the mismatch occurred. She was a new birder. She needed binoculars. She went online or looked at an ad for some mail-order house. Then she ordered the most expensive binocular she could find, assuming, as consumers the world over do, that throwing more money at a problem would compensate for a ...