Change is good.(Real Time)

WE'VE BEEN STRATEGIZING FOR MONTHS, DEVELOPING A PLAN that answers the most fundamental question a trade-magazine staff can ask itself: If we were to completely reinvent a magazine that gives readers the ultimate professional advantage, what would it be like?

[ILLUSTRATION OMITTED]

We've known for a long time that radically changing workflows, new formats and a fluctuating economy have meant that you've had to change how you work in order to survive. We want to help you do that, not just by providing advice about buying and using new gear, but by showing you how to make the most of your existing tools--and igniting your creative potential in the process. We also want to present it all in a clean, graphically arresting and content-rich way that better reflects the kind of visual vernacular you understand.

Early this summer, Scott Gentry, our new publisher, fast-tracked our plan, identified additional reader needs that were unmet anywhere else in the market, and put the fire under us for a 2005 relaunch. In January, you'll receive the first issue of Studio Monthly. More than a new magazine, Studio is the next phase for AV Video Multimedia Producer, which will enter its 27th year with a new name, slick redesign and innovative content to match.

We've already gotten a lot of immediate, enthusiastic feedback from the market about Studio and its expanded focus, which includes:

* Hands-On Tutorials that show you how to achieve an effect with a specific tool in three main categories: motion graphics, editing and shooting. (There ...