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Ad Agency BBDO Has A Lot Riding on Super Bowl.
Publication: Daily News (New York, New York) (via Knight-Ridder/Tribune Business News) Publication Date: 26-JAN-04 |
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COPYRIGHT 2004 Daily News
Byline: Phyllis Furman
Jan. 26--Nearly 90 million people are set to watch the Super Bowl on Sunday. But no one has more riding on the game -- and its commercials -- than adman Ted Sann, chairman and chief creative officer of ad agency BBDO New York -- and a 14-year-old Staten Island schoolgirl.
BBDO will dominate the big event, having created a whopping 20 percent of the all the commercials that will air this year for a diverse list...
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