|
COPYRIGHT 2004 The Miami Herald
Byline: Elaine Walker
Jan. 25--The marriage of Burdines and Macy's will be consummated Friday, but at least for now it will be a union largely in name only.
Shoppers will find the new hyphenated Burdines-Macy's name on the doors, shopping bags, gift boxes and some credit cards. They won't be able to miss bright-colored signs in chartreuse and hot pink with the message, "It's Burdines-Macy's Wow! The Best of Both Worlds!" The new store aims to capitalize on what Burdines and Macy's each does best. That means maintaining Burdines' reputation as the Florida store and using that knowledge to buy merchandise suited to the state's semitropical climate. At former Macy's stores, the selection will be tweaked to include more clothes in lighter materials and brighter...
Read the full article for free courtesy of your local library.
| 
Bookmark this article
Print this article
Link to this article
Email this article
Digg It!
Add to del.icio.us
RSS
