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Byline: James Coates
CHICAGO _ Larry Ellison, founder and CEO of Oracle Corp., dropped by the interactive multimedia sweatshop where this writer works the other day to promote a new book about himself and his company.
He planned to watch the playoff pitches at Wrigley Field after pitching the newly released "Softwar: An Intimate Portrait of Larry Ellison and Oracle" by Matthew Symonds, with commentary by Larry Ellison ($28, Simon & Schuster).
The missing "e" in software symbolizes the hard-charging_some say ruthless_technology lord who has spent nearly three decades at war with Bill Gates at Microsoft, with whomever is running IBM, and with a pack of equally ruthless but smaller competitors such as Germany's business database and application software giant SAP.