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Oracle's founder holds fast to role as tech visionary.(Chicago Tribune)

Knight Ridder/Tribune News Service

| October 15, 2003 | Coates, James | COPYRIGHT 1999 Knight-Ridder/Tribune News Service. (Hide copyright information)Copyright

Byline: James Coates

CHICAGO _ Larry Ellison, founder and CEO of Oracle Corp., dropped by the interactive multimedia sweatshop where this writer works the other day to promote a new book about himself and his company.

He planned to watch the playoff pitches at Wrigley Field after pitching the newly released "Softwar: An Intimate Portrait of Larry Ellison and Oracle" by Matthew Symonds, with commentary by Larry Ellison ($28, Simon & Schuster).

The missing "e" in software symbolizes the hard-charging_some say ruthless_technology lord who has spent nearly three decades at war with Bill Gates at Microsoft, with whomever is running IBM, and with a pack of equally ruthless but smaller competitors such as Germany's business database and application software giant SAP.

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