Small Retailer Learns Some Pet Tricks; CEO Found It Was Fun; Lars Wulff had intended to get family's pet food business in shape to sell.(MANAGING FOR SUCCESS)

Publication: Investor's Business Daily

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COPYRIGHT 2003 Investor's Business Daily, Inc.

Byline: DOUG TSURUOKA

At first, Lars Wulff didn't expect much joy running Mud Bay Granary. His mother had started the one-store business with his sister Yolanka in the 1980s to sell natural foods for dogs, cats and wild birds.

He left his job as a political consultant in 1993 with the idea of getting the Olympia, Wash., business in shape so it could be sold.

But after joining the business with his MBA grad sister Marisa, Wulff found it could be profitable and fun.

The first thing the...

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