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Atkins diet fires up the beef industry.
Byline: Jennifer Mann
KANSAS CITY, Mo. _ The hotter-than-hot Atkins diet is subtly reshaping the consumer food chain _ putting sizzle in the U.S. beef market, while slimming demand for pasta and bread.
Hunger for beef remains strong even as cattle prices push historic highs.
The Capital Grille in Kansas City, Mo., among others, routinely "Atkinizes" orders, while neighborhood barbecue joints increasingly offer "Atkins" platters.
Kansas City attorney Jim Marsh recently peered up from the all-meat "Atkins platter" at barbeque restaurant.
"I don't have an Atkins plan in front of me, but I've been following the basic diet for the last four or five months," Marsh said. "I've lost 20 pounds, I can still eat beef, and I haven't given up my cocktails, so it's definitely OK by me."
Such shifts in consumer choices are threatening profits for pasta and bread producers.
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Source: HighBeam Research, Atkins diet fires up the beef industry.