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As the Slow Food story goes, back in 1986 its founder Carlo Petrini, an activist in Bra, Italy, greatly resented the proposed construction of a McDonald's restaurant in his favorite piazza in Rome. To Petrini, such a fast food invasion of a historic city famed for its glorious cuisine and elegant architecture required some sort of response. Thus Petrini launched the original branch of the Slow Food movement in the city of Barolo in the province of Cuneo, Italy. In 1989 in Paris, Slow Food went global with numerous grassroots groups, or convivia, sprouting up on five continents. Today, Slow Food members number about 80,000 worldwide, and the movement is growing.
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