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Fearing that they could become the targets of the next series of nationwide class action lawsuits similar to those that have shaken Big Tobacco, various mainstream Big Food companies are scrambling to make their products more "nutritious."
A recent California lawsuit sought to block Kraft from marketing trans fat-laden Oreo cookies to children, much as tobacco firms are forbidden to target children with cigarette ads. A pack of six Oreos, which is the format often sold in vending machines, contains 10 grams of fat--16 percent of the recommended daily, total for fat--and 240 calories.
Stephen Joseph, the lawyer who filed the suit in Marin County, California, was quoted as saying he merely wanted to call attention to the dangers of unlabeled trans fats in the cookies. He subsequently withdrew the suit.
After years of flak over the fat content of its Oreo cookies, Kraft Foods announced on July 1 that it would conduct an overhaul of its products. The move is expected to ...