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The World Health Organization (WHO) adopted a sweeping anti-tobacco treaty May 21 in a global push to regulate cigarette marketing. The United Nations body says smoking kills half of all regular users.
The Framework Convention on Tobacco Control provides for a general ban on tobacco advertising and promotion of all types--or simply restrictions in countries such as the United States, where a total prohibition would violate the constitution.
The treaty says health warnings-including pictures of diseased gums and lungs-should ideally cover at least half of every cigarette package. The accord encourages governments to clamp down on misleading terms like "low-tar" and "mild" on cigarette packs. It also aims to stop hard-sell ...