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Tribune to Relaunch, Rename 'Exito' Weekly as Hispanic Daily 'Hoy' in Chicago.
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News
Aug. 7--Tribune Co. is relaunching its weekly Spanish-language newspaper Exito as a Monday-to-Friday publication beginning Sept. 2 and changing its name to Hoy to match the company's sister publication in New York.
Advertisers who have been briefed on the plans said Tribune plans to publish 60,000 copies a day with a newsstand price of 25 cents per copy. It is not clear whether the publication will be delivered to homes. Exito, which is free, now publishes roughly 120,000 copies per week.
Louis Sito, head of Hispanic media at Tribune, confirmed Hoy is launching in early …
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