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The Miami Herald Real Estate Column.

Knight Ridder/Tribune Business News

| September 22, 2002 | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. (Hide copyright information)Copyright

By Douglas Hanks III, The Miami Herald Knight Ridder/Tribune Business News

Sep. 22--PHOTO COURTESY OF NAUTICA TOO PROVOCATIVE? Veteran Miami ad man Murray Gaby dismisses ads such as this one as tacky and counterproductive.

he man has a smile on his face. As he leans back on a chair in his oceanfront pad, a woman kneels on the floor before him, pulling up his shirt. She's smiling, too.

You know exactly what you want.

That's the slogan for the Nautica condominium campaign, a suggestive spread that veteran Miami ad man Murray Gaby dismisses as tacky and counterproductive.

"She looks like she was hired," he says of the Nautica …

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