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This month, you'll begin to see new product packaging promoting four different classifications of organic products.
100 percent organic means that organic ingredients and systems were used in every step of the production process.
Organic means that 95 percent of the product's ingredients are certified organic.
Products meeting those specifications will feature a new US Department of Agriculture (USDA) seal identifying them as organic, according to Holly Givens, communications director for the Organic Trade Association.
Made with organic ingredients means at least 70 percent (and less than 95 percent) are organic.
Less than 70 percent organic means that products falling into that category will not be permitted to carry labeling identifying them as organic. Givens says manufacturers of such products will, however, be able to list the percentage of organic ingredients and identify them as organic on the product packaging.
What does this mean for consumers? In a word, clarity. Givens says the labeling will clarify exactly what is organic--a once-confusing issue without regulation. Now the USDA seal confirms for consumers that a product does indeed contain certified organic ingredients.