Coral Gables, Fla., Advertising Agency Chosen as Finalist for Miami Award.

Publication: The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)

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COPYRIGHT 2000 The Miami Herald

Byline: John Dorschner

Apr. 24--Young people didn't drink Cherry Coke. Engineers didn't read the thick instruction manuals of the latest Siemens gizmos. Ford wanted a new way to reach younger females.

All three companies turned to Raintree Media, a small, 3-year-old Coral Gables ad agency that's making a national name for itself because of its multimedia, high-graphics creations.

For Cherry Coke, it has designed two online games. For Siemens, it created a compact disc in which engineers learn about the company's tech products by playing a city-building game. For Ford, it developed a Web site that allowed women to plan their lives, providing dates for Madonna concerts as well as the times they needed to change the oil in their cars.

Because of work like this, Raintree has become a finalist for this year's Cutting Edge Award,...

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