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Price of reality is humiliation _ and we are willing to pay.(Milwaukee Journal Sentinel)

Publication: Knight Ridder/Tribune News Service

Publication Date: 25-NOV-04

Author: Weintraub, Joanne
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COPYRIGHT 2004 Knight-Ridder/Tribune News Service

Byline: Joanne Weintraub

Who wants to be an apprentice to a big fat obnoxious billionaire?

More people than you can shake an MBA at, apparently.

Donald Trump has no trouble finding bright young overachievers willing to be humiliated on NBC's "The Apprentice." And despite the puny ratings of this fall's "The Benefactor" on ABC, with Dallas Mavericks owner Mark Cuban in the role of Trump, Fox has gone right ahead with its own "The Rebel Billionaire," starring the insanely wealthy Sir Richard Branson, who browbeats his acolytes with a British...

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