New Jersey company's Scribblemats a rising star in toy world.

Publication: The Record (Hackensack, New Jersey) (via Knight-Ridder/Tribune Business News)

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COPYRIGHT 2004 The Record

Byline: Joan Verdon

Nov. 19--A South Hackensack toy company has found itself in an unusual marketing situation, but the owner isn't complaining. A toy she's been selling for 22 years is currently being hailed as a fresh new idea.

The toys are Scribblemats -- vinyl place mats that children can color with crayons, and their parents can wipe off and reuse. The company goes by the same name as its signature product. Scribblemats owner Andi Thea, who has been quietly selling the mats to small toy and gift shops for over two decades,...

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