Keeping Your Ideas Alive.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)

Publication: Investor's Business Daily

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COPYRIGHT 2004 Investor's Business Daily, Inc.

Byline: Amy Alexander

8 Jim Morris can still remember the head-to-toe tingle he felt when he came up with the words to the now-famous Flintstones Vitamins jingle, "We are Flintstones kids, 10 million strong and growing."

It was the early 1980s. Morris, now chief creative officer at Maddock Douglas, a marketing firm in the Chicago area, remembers how he started with the dull, working tag line, "Building bodies that last a lifetime."

To make...

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