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The Best Companies Usually Earn Top Margins In Their Industries.(MAKING MONEY)(INVESTOR'S CORNER)

Publication: Investor's Business Daily

Publication Date: 15-NOV-04
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COPYRIGHT 2004 Investor's Business Daily, Inc.

Byline: DAVID SAITO-CHUNG

Every CEO can pitch a great story. But words are cheap. Focus instead on the story told by the company's numbers.

Last week, this column highlighted the importance of vibrant increases in earnings per share and revenue. They're among the key guidelines smart investors check when studying a stock candidate.

Add profit margins to the mix. Prefer companies whose...

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