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Consumer Reports' nod boosts sales for Caribou Coffee.
By Leon Stafford, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News
Nov. 9--Caribou Coffee may not be as big as those other guys, but their java sure does taste better.
At least that's what Consumer Reports says.
The consumer magazine rated Caribou's Columbian brew tops in the nation in its December issue, which hit newsstands Monday. Eight O'Clock Coffee was second and Dunkin' Donuts third, beating out Starbucks, the largest coffee chain in the world.
"It was just a wonderful validation," said Michael J. Coles, Caribou's chief executive officer and former head of Atlanta's Great American Cookie Co.
...
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Source: HighBeam Research, Consumer Reports' nod boosts sales for Caribou Coffee.