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Byline: Fred Tasker
Valentin Bianchi, energetic entrepreneur, emigrated from Italy to Argentina in 1910, made his fortune in lumber, construction and farm equipment, and, in 1928, realized his dream of creating a winery. Before he died in 1968, he was awarded the Grand Cross of the Cavallieri Ufficiali by the president of Italy for his illustrious career.
Almost a century after Bianchi's sojourn began, his grandsons are re-inventing that winery and hooking its star firmly to the modern, international style of winemaking necessary to compete in world markets.
It's working. The winery today is turning out 750,000 cases of wine a year _ fruity and full, lively and spicy _ excellent values starting at $10.
``In our third generation, we're trying to become more professional,'' says Valentin Eduardo Bianchi, chairman of the board. ``We're changing everything about our wine for the international style, to be fresher, with more fruit. ''
The family has hired well-known California winemaker Robert Pepi, of Napa Valley's Robert Pepi Winery, as a consultant. At his suggestion, it has replanted 100 of its 700-plus acres with new French vines: chardonnay, cabernet sauvignon and malbec.
``They're much better,'' Bianchi says _ ``lower production, better flavor, softer, spicier.''