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Gossip can often make or break your career.(Chicago Tribune)
Byline: Barbara Rose
Worried about what people say about you at work? It's more than a paranoid's concern.
Reputations are built as much by the stories people tell about one another as by the quality of their work.
"Good work has the duration of morning dew," sociologist Ronald Burt told managers at the University of Chicago Graduate School of Business' 52nd annual management conference in mid-May. "It's not enough to do good work."
Reputations flourish not simply because you do good work but because people tell stories about your good work, said Burt, Hobart W. Williams Professor of Sociology and Strategy.
How widely this gossip circulates is influenced by your position in workplace networks.
Some people work in tightly defined teams and seldom communicate with people outside. Others talk to people in many networks and carry ideas from one part of an organization to another.
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