Creative masterclass on... working on a tight budget.(direct mail advertising, Benedictine case study)

Your heart may sink when you see the tiny budget you have to work with, but Sean Roberts believes the key to creativity lies in rising to the challenge.

Working with tight and/or small budgets...

it's every creative's nightmare. A brief lands on your desk, everything seems hunky dory, then suddenly you spot the budget. Your head drops and your heart sinks. How much? How am I supposed to be creative with that?

We all love huge budgets where we can run riot, but that shouldn't be the rule. Any worthwhile creative can create a masterpiece with unlimited funds. The true challenge is when you have no money - and being creatives, aren't challenges what really make us tick?

Be simply positive...

Firstly ditch the negative thoughts - small budgets don't mean …