AD:TECH Survey Results: Heavy Internet Marketers Reveal What's Working What's Not, & 2004 Budgets.

Publication: GreatMindsinMarketing

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COPYRIGHT 2004 MarketingSherpa, Inc.

You guessed it -- PPC search and house-list email campaigns continue to rule the top list of what heavy Net marketers and advertisers say works, and what they plan to invest more in 2004.

Here are more results details from AD:TECH's first annual State of the Industry Survey, conducted December 2003 with 290 respondents, who spend 47% average of their total budgets on online and email tactics, weighing in:

-> What's working, what's not -> Plans for 2004 -> Brand vs direct sales vs lead generation marketers

-> What's working, what's not

At 49% and 48% respectively, house list email campaigns and paid search ads were the only two tactics that a majority of respondents said were getting "GREAT" versus "moderate"...

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