BE PERSISTENT AND WORK HARD Be A Marketing Superstar.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)

Publication: Investor's Business Daily

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COPYRIGHT 2003 Investor's Business Daily, Inc.

Byline: Cord Cooper

5 Killer companies not only hire top marketers. They also become top marketers at every level.

Marketing is the No. 1 priority from the top down, and everyone is customer-driven, says Jeffrey Fox, named by Sales & Marketing Management magazine as one of the nation's outstanding marketers.

To boost revenue, put marketing in overdrive with these guidelines:

** Customers don't buy products; they buy results. They buy solutions to a problem, Fox says in...

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