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British motorcycle enjoys `triumphant' return.(Chicago Tribune)

Knight Ridder/Tribune News Service

| August 01, 2003 | Kampert, Patrick | COPYRIGHT 2003 McClatchy-Tribune Information Services. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Patrick Kampert

CHICAGO _ In Hollywood, the man who saves the world rides a Triumph motorcycle.

That's one facet of the movie "Terminator 3: Rise of the Machines," in which the hero, John Connor, rides a mean machine, a Triumph Bonneville to be exact.

But beyond such exalted silver-screen exploits, Triumph is enjoying favor among us mere mortals as well. In a summer in which industry leader Harley-Davidson celebrates its centennial, the 101-year-old Triumph is quietly experiencing a rebirth as the hippest wheels around.

A generation ago, the British-built Triumph motorcycle was the hottest bike in the world. No one sold more motorcycles in the `60s, yet the Triumph was the king of cool as well as the captain of commerce.

From James Dean's classic pose aboard a Triumph to Steve McQueen in "The Great Escape" and Marlon Brando in "The Wild One," Hollywood took a shine to the sleek and powerful U.K. models.

But in 1983 the company went into a fatal skid. The same year, British businessman John Bloor bought the name and set about a seven-year process of retooling the company from the ground up, culminating in new Triumph motorcycles in 1990.

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