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EUROPEMEDIA-(C)2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
Broadband grew 92 per cent in Europe in 2002 according to a new report from Forrester Research.
In 2008, Forrester expects 30 per cent of homes will have broadband, 57 per cent of all online households, and advises access providers to shift their focus over the next 18 months from volume to profit growth by expanding tiered services, abandoning their portals, and rethinking billing.
However, not all the news can be delivered in such an upbeat manner: "Europe's broadband riches will be unevenly split along a clear north/south divide, with 2008 penetration varying from 5 per cent in Greece to 45 per cent in Norway," said Forrester Senior Analyst Lars Godell. "Scandinavia and the Netherlands will dominate the ratings; German-speaking Europe, Belgium, Finland, and the UK will form a second tier; and Southern Europe and Ireland will continue to lag.
Forrester puts the difference between first tier countries (above 40 per cent penetration by 2008) and second tier countries (generally between 30 per cent and 25 per cent) down to the lower overall online penetration rates of the latter and higher premiums for broadband.
Meanwhile, 2008 broadband penetration in France, ...
Source: HighBeam Research, Forrester names Europe's lower tier broadband nations.(Brief Article)