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Outmatched.(Advertising dietary supplements.)(Column)

Better Nutrition

| August 01, 2003 | Monahan, John | COPYRIGHT 2003 PRIMEDIA Intertec, a PRIMEDIA Company. All Rights Reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

If you're in the mood for romantic fiction, allow me to suggest the many Web sites where people describe their own wonderfulness in hopes that other people of equal wonderfulness will seek them out for companionship. Once both parties discover that they're soul mates, they will snuggle, take long walks on the beach and enjoy each other's sense of humor happily ever after. At least, that's the implied promise.

Given the generosity with which people describe themselves, such Web sites are an embarrassment of riches. There's not a selfish, greedy, spiteful or narcissistic human being among the bunch. Instead, everyone is sensitive (in the spirit of the age), ready for a new adventure (read: I'm not doing anything next Saturday) and further self-described by limitless other adjectives (kind, loving, honest, sincere, etc.).

This brings me around to claims for certain dietary supplements. If you believe what one Internet purveyor of coral calcium has been saying, its brand of CC is perfection itself. Not only is it good for bones and teeth, but it cures heart disease, ...

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