Given my charge as the editor of this magazine, it is ironic that I have to tell you now not to believe all that you read. If you are one of the many media buyers out there who reads Folio: and receives its FirstDay newsletter, you might have been surprised in April to "learn" that Chemical Week Associates was planning to shut down Lubricants World.
I was certainly surprised. That was the first I'd heard of it.
Published but False Report
Of course, the report is false. Lubricants World has no intention of shutting down, now or in the foreseeable future. I have no idea where Folio: got the notion that we were, but the fact of the matter is that we …