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Chicago Tribune Marketing Column.
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News
Jun. 20--BANK ONE MAKES BIG PLAY WITH DEAL FOR CHICAGO BEARS RIGHTS: What's in a name? Ask Bank One, which just bought the rights to "present" one of the country's best-known sports names.
The Bears on Monday are expected to announce that the football franchise has sold sponsorship rights to the Bears name to Chicago-based Bank One Corp. for more than $2 million a year, sources said.
It will likely be the second-biggest sponsorship agreement in the city this year behind the White Sox naming rights deal with U.S. Cellular Corp.
The deal is a first for the Bears, but not a first in pro sports.
So-called "presenting" sponsorships are the rage …
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