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Colombian coffee growers bringing back Juan Valdez.(Knight Ridder Newspapers)
Byline: Christina Hoag
MIAMI _ He's back. After a two-year hiatus, the mustachioed Juan Valdez is dusting off his broad-brimmed sombrero, slinging his poncho over a shoulder and bridling up Conchita, his trusty burro.
The National Federation of Coffee Growers of Colombia awarded a $9 million marketing account this week to a team of Interpublic Group of Companies to brew up a fresh campaign for its venerable Valdez, who was shelved two years ago due to budget cuts.
The fictitious coffee farmer, played by actor Carlos Sanchez of Medellin, Colombia since 1969, is one of advertising's most successful and longest-running icons and one that has come to …
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