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By Jerry Osteryoung, Tallahassee Democrat, Fla. Knight Ridder/Tribune Business News
May 30--NOT ALL CUSTOMERS ARE CREATED EQUAL: "Advice is like snow -- the softer it falls, the longer it dwells upon, and the deeper in sinks into the mind." -- Samuel Taylor Coleridge.
Recently I met with an entrepreneur who was getting burned out. He felt that he could no longer meet his customers' expectations. His business had grown, but he was still treating customers who were placing $200 orders the same as customers who were placing $5,000 orders.
This entrepreneur (who is also the outside salesman) believed he had to go to a customer is business to go …