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Lima, Ohio, Lazarus Store to Add Macy's Name in Nationwide Branding Move.
By John Fike, The Lima News, Ohio Knight Ridder/Tribune Business News
May 29--LIMA, Ohio--Lazarus shoppers may begin to see some changes at the Lima store as it takes on a company-wide change in name and product line-up. On Aug. 1, the store's name will become Lazarus-Macy's and merchandise will include product lines exclusive to Macy's, the retailer known for its upscale merchandise and Thanksgiving Day parade.
"We will be Macy-ized," local Lazarus Manager Walt Kinsey said. "I'm very excited because of the uniqueness of putting two strong organizations together."
The name change is a marketing move by Federated Department Stores, parent of …
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