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COPYRIGHT 2002 Doane Information Service
BEST OF SHOW -- ADVERTISING
CLIENT: Syngenta Crop Protection, Greensboro, N.C. -- Janet Dinsmore AGENCY: Bader Rutter & Associates, Brookfield, Wis. -- Jon Anderson MESSAGE: There is a new and very different broadleaf herbicide coming ... for corn. AUDIENCE: 250+ corn growers and retailers in the upper Midwest. BEST OF SHOW -- PUBLIC RELATIONS CLIENT: The Catfish Institute, Belzoni, Miss. -- Henry Gantz AGENCY: Fleishman-Hillard, Kansas City, Mo. -- Jamie Greenheck, Steve Dubinsky, Sun Dee Mills, Kristi Thompson, Tammy Shy, Lisa Brooks MESSAGE: U.S. Farm-Raised Catfish is the most controlled, highest quality and most consistent fish available; U.S. Farm-Raised Catfish is a quick-and-easy, healthful meal solution; U.S. Farm-Raised Catfish is versatile and can be used in a wide array of flavor applications and cooking methods. AUDIENCE: Women -- primary grocery shoppers -- and current catfish users. Local Multimedia Campaign CLIENT: Tomen Agro, San Francisco AGENCY: Woodruff & Co., Columbia, Mo. -- Mark Quick MESSAGE: By turning up the heat on Botrytis bunch rot, ELEVATE[R] 50 WDG Fungicide delivers unsurpassed control of this devastating disease. AUDIENCE: Wine and table grape growers/PCAs/consultants and other influencers in the states of California, Oregon, Washington, New York, and Michigan. MERIT: New Holland North America, Inc./Hamilton Gregory Advertising, Inc. NATIONAL FINALISTS: icorn.com/5MetaCom Minnesota Corn Growers Association/Kruskopf Olson Advertising Dow AgroSciences Canada, Inc./CHM Communications Inc. Monsanto Company/Osborn & Barr Communications Gold Leaf Seed Company/AgriBusiness Communications Group Illinois Farm Bureau/In-house Dow AgroSciences Canada, Inc./AdFarm National Multimedia Campaign CLIENT: Pfizer Animal Health, New York, N.Y. -- Brad Tucker AGENCY: Colle + McVoy, Minneapolis -- John Landon MESSAGE: Dectomax is the most powerful, versatile and effective parasiticide you can buy. AUDIENCE: U.S. cow-calf and stocker operators. MERIT: Syngenta/Colle + McVoy NATIONAL FINALISTS: FMC and The Martin Agency/Farm Journal Electronic Media Quality Farm Stores/Farm Journal Electronic Media Schering-Plough Animal Health Corp./Swanson Russell Associates Fort Dodge Animal Health/Latorra, Paul & McCann Pioneer Hi-Bred International/McCormick Company BASF/Miller Meester Advertising Regional Multimedia Campaign CLIENT: Syngenta Crop Protection, Greensboro, N.C. -- Janet Dinsmore AGENCY: Bader Rutter & Associates, Brookfield, Wis. -- Jon Anderson MESSAGE: There is a new and very different broadleaf herbicide coming ... for corn. AUDIENCE: 250+ corn growers and retailers in the upper Midwest. MERIT: Aventis CropScience/Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Monsanto Company/Osborn & Barr Communications Dairyland Seed Co., Inc./Charleston/Orwig, Inc. Crompton Corporation -- Uniroyal Chemical/The Duff Company Case IH Application Equipment/Morgan&Myers Dow AgroSciences/AdFarm DuPont Crop Protection/Saatchi and Saatchi Rowland FMC Corporation/The Martin Agency Aventis CropScience/Venture Communications New Product Introduction CLIENT: The ARM & HAMMER Animal Nutrition Group, Princeton, N.J. -- Scott Morey AGENCY: Charleston| Orwig, Inc., Hartland, Wis. -- Kim Jones MESSAGE: MEGLAC-R Rumen Bypass Fat is the newest member of the MEGLAC family. When properly used in cows' rations, MEGLAC-R benefits reproduction. AUDIENCE: Dairy producers and industry influencers, including nutritionists, veterinarians, feed consultants and feed sales representatives across the country. MERIT: DuPont Crop Protection/Saatchi and Saatchi Rowland NATIONAL FINALISTS: Bayer Corporation/AdFarm Caterpillar Agricultural Products, Inc./Rhea & Kaiser Marketing Communications Syngenta Crop Protection/Bader Rutter & Associates Aventis CropScienceNenture Communications Case IH/Cramer-Krasselt Bayer Corporation/Valentine Radford, Inc. Farm Credit Services of America/Meyocks & Priebe Advertising John Deere/In-house Producer-funded Advertising Campaigns CLIENT: American Dairy Association & Dairy Council, Syracuse, N.Y. -- Michele Martens AGENCY: Latorra, Paul & McCann, Syracuse, N.Y. -- Bob Ripley/Sam Bregande/Maysel Markham MESSAGE: Beware of the dangers of altering proper nutrition, which can lead to Anorexia, Bulimia and early Osteoporosis in women. AUDIENCE: Female teenagers. MERIT: Wisconsin Milk Marketing Board/Stephan & Brady, Inc. NATIONAL FINALISTS: E-10 Unleaded Partners/David & Associates American Dairy Association & Dairy Council/Latorra, Paul & McCann Almond Board of California/Sterling-Rice Group Wisconsin Milk Marketing Board/Stephan & Brady, Inc. Black & White or Color Spread -- Single CLIENT: Case IH, Racine, Wis. -- Claudia Garber AGENCY: Cramer-Krasselt, Milwaukee, Wis. -- John Freckmann MESSAGE: Since its introduction, no other tractor has maintained a higher resale value than the MX Series Magnum. AUDIENCE: Mid- to large-size agricultural producers in row crop and cereal grain applications, MERIT: Aventis CropScience/Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Caterpillar Agricultural Products, Inc./Rhea & Kaiser Marketing Communications Aventis CropScience/Rhea & Kaiser Marketing Communications BASF/Miller Meester Advertising FMC Corporation/The Martin Agency Bayer Corporation/AdFarm Dow AgroSciences/Bader Rutter & Associates Company-funded, Consumer-directed Activities CLIENT: Ricetec, Inc., Jonesboro, Ark., -- Jim Thompson AGENCY: Mangan Holcomb Rainwater Culpepper, Little Rock, Ark. -- David Rainwater MESSAGE: Ricetec is leading the rice industry into the future with the introduction of new rice hybrids like XL6. AUDIENCE: Rice farmers. MERIT: Pioneer Hi-Bred International/McCormick Company NATIONAL FINALISTS: Illinois Farm Bureau/In-house Black & White or Color Spread -- Series CLIENT: Cenex, St. Paul, Minn. -- Ann Mann AGENCY: Colle + McVoy, Minneapolis -- Barb Martinson MESSAGE: Cenex brand products and people keep you moving so you can get to the important things in life. Our energy products, service and people always come through for you, even under tough conditions. AUDIENCE: Rural residents and producers in Cenex trade territories who do business with their local co-op and/or drive by a Cenex/Ampride C-store on a regular basis. MERIT: Aventis CropScience/Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Aventis CropScience/Rhea & Kaiser Marketing Communications AgWeb/Hamilton Gregory Advertising Inc. Schering-Plough Animal Health (Canada)/CHM Communications Inc. Bayer Corporation/Valentine Radford, Inc. John Deere Ag Marketing Center/In-house Ricetec, Inc./Mangan Holcomb Rainwater Culpepper Case IH/Cramer-Krasselt Black & White or Color Single-page Ad -- Single CLIENT: John Deere Credit, Johnston, Iowa -- Russ Walker AGENCY: Osborn & Barr Communications, Kansas City, Mo. -- Luke McKelvie, Nigel Morley, Laura Crowley MESSAGE: John Deere Credit has lowered their rates and is a competitive, proven source for all your financial needs. AUDIENCE:...
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