Best of NAMA.(National Agri-Marketing Association awards)

 
BEST OF SHOW -- ADVERTISING 
 
CLIENT: Syngenta Crop Protection, Greensboro, N.C. -- Janet 
Dinsmore 
 
AGENCY: Bader Rutter & Associates, Brookfield, Wis. -- Jon 
Anderson 
 
MESSAGE: There is a new and very different broadleaf 
herbicide coming ... for corn. 
 
AUDIENCE: 250+ corn growers and retailers in the upper 
Midwest. 
 
BEST OF SHOW -- PUBLIC RELATIONS 
 
CLIENT: The Catfish Institute, Belzoni, Miss. -- Henry Gantz 
 
AGENCY: Fleishman-Hillard, Kansas City, Mo. -- Jamie 
Greenheck, Steve Dubinsky, Sun Dee Mills, Kristi 
Thompson, Tammy Shy, Lisa Brooks 
 
MESSAGE: U.S. Farm-Raised Catfish is the most controlled, 
highest quality and most consistent fish available; U.S. 
Farm-Raised Catfish is a quick-and-easy, healthful meal 
solution; U.S. Farm-Raised Catfish is versatile and can be 
used in a wide array of flavor applications and cooking 
methods. 
 
AUDIENCE: Women -- primary grocery shoppers -- and 
current catfish users. 
 
Local Multimedia Campaign 
 
CLIENT: Tomen 
Agro, San 
Francisco 
 
AGENCY: 
Woodruff & Co., 
Columbia, Mo. 
-- Mark Quick 
 
MESSAGE: By 
turning up the 
heat on Botrytis 
bunch rot, 
ELEVATE[R] 50 
WDG Fungicide 
delivers unsurpassed control of this devastating disease. 
 
AUDIENCE: Wine and table grape growers/PCAs/consultants and other 
influencers in the states of California, Oregon, Washington, New York, 
and Michigan. 
 
MERIT: New Holland North America, Inc./Hamilton Gregory Advertising, 
Inc. 
 
NATIONAL FINALISTS: 
icorn.com/5MetaCom 
Minnesota Corn Growers Association/Kruskopf Olson Advertising 
Dow AgroSciences Canada, Inc./CHM Communications Inc. 
Monsanto Company/Osborn & Barr Communications 
Gold Leaf Seed Company/AgriBusiness Communications Group 
Illinois Farm Bureau/In-house 
Dow AgroSciences Canada, Inc./AdFarm 
 
National Multimedia Campaign 
 
CLIENT: Pfizer 
Animal Health, 
New York, N.Y. 
-- Brad Tucker 
 
AGENCY: Colle + 
McVoy, 
Minneapolis -- John 
Landon 
 
MESSAGE: 
Dectomax is the 
most powerful, 
versatile and 
effective parasiticide 
you can buy. 
 
AUDIENCE: U.S. cow-calf and stocker operators. 
 
MERIT: Syngenta/Colle + McVoy 
 
NATIONAL FINALISTS: 
FMC and The Martin Agency/Farm Journal Electronic Media 
Quality Farm Stores/Farm Journal Electronic Media 
Schering-Plough Animal Health Corp./Swanson Russell Associates 
Fort Dodge Animal Health/Latorra, Paul & McCann 
Pioneer Hi-Bred International/McCormick Company 
BASF/Miller Meester Advertising 
 
Regional Multimedia Campaign 
 
CLIENT: Syngenta 
Crop Protection, 
Greensboro, N.C. 
-- Janet 
Dinsmore 
 
AGENCY: Bader 
Rutter & 
Associates, 
Brookfield, Wis. 
-- Jon Anderson 
 
MESSAGE: There 
is a new and very 
different 
broadleaf herbicide coming ... for corn. 
 
AUDIENCE: 250+ corn growers and retailers in the upper Midwest. 
 
MERIT: Aventis CropScience/Rhea & Kaiser Marketing Communications 
 
NATIONAL FINALISTS: 
Monsanto Company/Osborn & Barr Communications 
Dairyland Seed Co., Inc./Charleston/Orwig, Inc. 
Crompton Corporation -- Uniroyal Chemical/The Duff Company 
Case IH Application Equipment/Morgan&Myers 
Dow AgroSciences/AdFarm 
DuPont Crop Protection/Saatchi and Saatchi Rowland 
FMC Corporation/The Martin Agency 
Aventis CropScience/Venture Communications 
 
New Product Introduction 
 
CLIENT: The 
ARM & HAMMER 
Animal Nutrition 
Group, Princeton, 
N.J. -- Scott 
Morey 
 
AGENCY: 
Charleston| 
Orwig, Inc., 
Hartland, Wis. -- Kim 
Jones 
 
MESSAGE: 
MEGLAC-R 
Rumen Bypass Fat is the newest member of the MEGLAC family. When 
properly used in cows' rations, MEGLAC-R benefits reproduction. 
 
AUDIENCE: Dairy producers and industry influencers, including 
nutritionists, veterinarians, feed consultants and feed sales 
representatives across 
the country. 
 
MERIT: DuPont Crop Protection/Saatchi and Saatchi Rowland 
 
NATIONAL FINALISTS: 
Bayer Corporation/AdFarm 
Caterpillar Agricultural Products, Inc./Rhea & Kaiser Marketing 
   Communications 
Syngenta Crop Protection/Bader Rutter & Associates 
Aventis CropScienceNenture Communications 
Case IH/Cramer-Krasselt 
Bayer Corporation/Valentine Radford, Inc. 
Farm Credit Services of America/Meyocks & Priebe Advertising 
John Deere/In-house 
 
Producer-funded Advertising Campaigns 
 
CLIENT: 
American Dairy 
Association & 
Dairy Council, 
Syracuse, N.Y. -- Michele 
Martens 
 
AGENCY: Latorra, 
Paul & McCann, 
Syracuse, N.Y. -- Bob 
Ripley/Sam 
Bregande/Maysel 
Markham 
 
MESSAGE: 
Beware of the dangers of altering proper nutrition, which can lead to 
Anorexia, Bulimia and early Osteoporosis in women. 
 
AUDIENCE: Female teenagers. 
 
MERIT: Wisconsin Milk Marketing Board/Stephan & Brady, Inc. 
 
NATIONAL FINALISTS: 
E-10 Unleaded Partners/David & Associates 
American Dairy Association & Dairy Council/Latorra, Paul & McCann 
Almond Board of California/Sterling-Rice Group 
Wisconsin Milk Marketing Board/Stephan & Brady, Inc. 
 
Black & White or Color Spread -- Single 
 
CLIENT: Case IH, 
Racine, Wis. -- Claudia 
Garber 
 
AGENCY: 
Cramer-Krasselt, 
Milwaukee, Wis. 
-- John 
Freckmann 
 
MESSAGE: Since 
its introduction, 
no other tractor 
has maintained a 
higher resale 
value than the MX Series Magnum. 
 
AUDIENCE: Mid- to large-size agricultural producers in row crop and 
cereal grain applications, 
 
MERIT: Aventis CropScience/Rhea & Kaiser Marketing Communications 
 
NATIONAL FINALISTS: 
Caterpillar Agricultural Products, Inc./Rhea & Kaiser Marketing 
   Communications 
Aventis CropScience/Rhea & Kaiser Marketing Communications 
BASF/Miller Meester Advertising 
FMC Corporation/The Martin Agency 
Bayer Corporation/AdFarm 
Dow AgroSciences/Bader Rutter & Associates 
 
Company-funded, Consumer-directed 
Activities 
 
CLIENT: Ricetec, 
Inc., Jonesboro, 
Ark., -- Jim 
Thompson 
 
AGENCY: 
Mangan Holcomb 
Rainwater 
Culpepper, Little 
Rock, Ark. -- David 
Rainwater 
 
MESSAGE: 
Ricetec is leading 
the rice industry 
into the future with the introduction of new rice hybrids like XL6. 
 
AUDIENCE: Rice farmers. 
 
MERIT: Pioneer Hi-Bred International/McCormick Company 
 
NATIONAL FINALISTS: 
Illinois Farm Bureau/In-house 
 
Black & White or Color Spread -- Series 
 
CLIENT: Cenex, 
St. Paul, Minn. 
-- Ann Mann 
 
AGENCY: 
Colle + McVoy, 
Minneapolis -- Barb 
Martinson 
 
MESSAGE: Cenex 
brand products 
and people keep 
you moving so 
you can get to 
the important 
things in life. Our energy products, service and people always come 
through for you, even under tough conditions. 
 
AUDIENCE: Rural residents and producers in Cenex trade territories who 
do business with their local co-op and/or drive by a Cenex/Ampride 
C-store on a regular basis. 
 
MERIT: Aventis CropScience/Rhea & Kaiser Marketing Communications 
 
NATIONAL FINALISTS: 
Aventis CropScience/Rhea & Kaiser Marketing Communications 
AgWeb/Hamilton Gregory Advertising Inc. 
Schering-Plough Animal Health (Canada)/CHM Communications Inc. 
Bayer Corporation/Valentine Radford, Inc. 
John Deere Ag Marketing Center/In-house 
Ricetec, Inc./Mangan Holcomb Rainwater Culpepper 
Case IH/Cramer-Krasselt 
 
Black & White or Color Single-page Ad -- Single 
 
CLIENT: John 
Deere Credit, 
Johnston, Iowa 
-- Russ Walker 
 
AGENCY: 
Osborn & Barr 
Communications, 
Kansas City, Mo. 
-- Luke 
McKelvie, Nigel 
Morley, Laura 
Crowley 
 
MESSAGE: 
John Deere Credit has lowered their rates and is a competitive, proven 
source for all your financial needs. 
 
AUDIENCE: Producers. 
 
MERIT: Valent USA ...