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Neptune, N.J., Magic Shop Surviving in Age of Computer Games.

Knight Ridder/Tribune Business News

| May 29, 2003 | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

By Michael L. Diamond, Asbury Park Press, N.J. Knight Ridder/Tribune Business News

May 29--NEPTUNE, N.J.--Chris Adams was raised in a world of joy buzzers and disappearing ink, dribble glasses and reigniting birthday candles, but his latest trick might require the best magic yet.

The third generation owner of the novelty gadget manufacturer S.S. Adams Co. in Neptune, Adams needs to guide the company into a future where children get their kicks not from the trusty old nickel that squirts a stream of water, but from the latest computer game.

So step back ladies and gentlemen. Give the man some room. There's a lot riding on Adams' ability to pull…

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